I hope, I don't sound "precocious", but in our technology-driven world we tend to forget that we are all emotional beings, driven by the structure and the configuration of our brain. It's our emotions (not rational calculations) which moves us to book a trip somewhere in a "paradise", and in consequence, we expect everything to be according our romantic expectations (sounds like a tautologe...). That's why risks are some kind of "forbidden" interaction between the "artificial, mediated tourist image" and the "real world" which is - surprise, surprise - full of strange and bad things, such as those bad little animals which resist to get "colonialized" or "civilized" by humans and the tourism industry.
For too much time, tourism industry is investing only in the competition for more and more people without investing into the emancipation of customers (as well as other stakeholders): to become aware again that tourism takes place WITHIN THIS WORLD and not in an artificial Disney World.
In consequence, we have to cope with challenges, risks, dangers, crime, disappointments...
As you know, I was tourguide for many years in North- and Westafrica. The tourism system there always had problems with occational criminal incidents like robberies or, at the end, hijackings. So, how did I handl the situation?
The answer was - and always is (and it is the prinicple of any preventing crises management plan, thanks Nirundon!):
Be honest, be transparent, explain what you know, what is done, what will be done, what is the realistic risk according to...
I never told my customers that it would be safe. The opposite! I told them that there is always a certain risk to be robbed, but that we know the risks, we now the critical places, we know about how to minimize the risk etc. - and poeple belived us and accepted the final risk faktor. And, happily, never happend anything problematic.
The point is: Customers are not stupid. They can handle risks. They do in their daily life. But as long as we sell them a shiny Disney World, they will expect it. And they are right, then.
So, open, honest, critical-empowering communication...
I hope, I don't sound "precocious", but in our technology-driven world we tend to forget that we are all emotional beings, driven by the structure and the configuration of our brain. It's our emotions (not rational calculations) which moves us to book a trip somewhere in a "paradise", and in consequence, we expect everything to be according our romantic expectations (sounds like a tautologe...). That's why risks are some kind of "forbidden" interaction between the "artificial, mediated tourist image" and the "real world" which is - surprise, surprise - full of strange and bad things, such as those bad little animals which resist to get "colonialized" or "civilized" by humans and the tourism industry.
For too much time, tourism industry is investing only in the competition for more and more people without investing into the emancipation of customers (as well as other stakeholders): to become aware again that tourism takes place WITHIN THIS WORLD and not in an artificial Disney World.
In consequence, we have to cope with challenges, risks, dangers, crime, disappointments...
As you know, I was tourguide for many years in North- and Westafrica. The tourism system there always had problems with occational criminal incidents like robberies or, at the end, hijackings. So, how did I handl the situation?
The answer was - and always is (and it is the prinicple of any preventing crises management plan, thanks Nirundon!):
Be honest, be transparent, explain what you know, what is done, what will be done, what is the realistic risk according to...
I never told my customers that it would be safe. The opposite! I told them that there is always a certain risk to be robbed, but that we know the risks, we now the critical places, we know about how to minimize the risk etc. - and poeple belived us and accepted the final risk faktor. And, happily, never happend anything problematic.
The point is: Customers are not stupid. They can handle risks. They do in their daily life. But as long as we sell them a shiny Disney World, they will expect it. And they are right, then.
So, open, honest, critical-empowering communication...