Quote from Harald A. Friedl on 8. April 2021, 11:11

ATLAS Students’ Webinar

And afterwards what? Smart Tourism, future challenges

April 20, 2021 at 15.00 CEST

 

Tourism was one of the first sectors to digitalize business processes on a global scale and consistent early adopter of new technologies and platforms. The sector must innovate and generate new business opportunities to ensure continued competitiveness, growth, and sustainable development, especially in the pandemic and post-covid future.

 

UNWTO stated that the use of technologies has resulted in a tourism offer that is more attractive, efficient, inclusive, and economically, socially, and environmentally sustainable than its predecessor. It has also facilitated innovation and rethinking processes, intending to tackle seasonality and overcrowding and develop smarter destinations. Some significant impacts on the sector are the development of smart travel facilitation, smart destinations, a new wave of job profiles, and a positive environmental impact.

 

UNWTO considers startups and micro, small and medium enterprises (MSMEs) as drivers of technology-based innovation and entrepreneurship in tourism. They will take on an increasingly important role in developing the skills needed for future jobs. Startups and MSMEs can become integral parts of the tourism value chain, boost technology- and skills-based education, training, and policies that stimulate innovation and decent employment.

 

More information and registration at:

http://www.atlas-euro.org/Default.aspx?TabID=391